A value-driven strategy is crucial for business success, as it defines, measures, and manages value creation from every aspect of an organization's function and purpose.  We define value as the benefit received from the customer's perspective less the cost to produce it.  This applies to any product or service an organization may deliver.  

 

The primary goal of a value-driven strategy is to maximize the economic impact of an organization's activity now and in the future. A value-driven strategy is a living structure that constantly advances an organization towards fulfilling its vision.

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